More than a third of young people admit to feeling 'cyber shame' after posting embarrassing photos or posts online while drunk.
Almost half of 18 to 24-year-olds have also 'untagged' drunk photos of themselves from Facebook and Twitter that they did not want others to see, according to a survey.
But despite experiencing online embarrassment first-hand, it didn’t stop 41 per cent of those polled from uploading a photo of a friend's drunken antics.
Just as many of those surveyed admitted leaving a comment on a social network site about a drunk friend.
Researchers for alcohol education charity Drinkaware interviewed 502 young people aged between 18 and 24 in England, Scotland and Wales.
Chris Sorek, the organisation's chief executive, said: 'There's nothing wrong with enjoying a few drinks on a night out.
'But the digital world we live in means that people who have been drinking to excess can have their actions come back to haunt them online.'
The most common reason people experience these feelings of remorse comes down to knowing just who could have seen the uninhibited images.
Sixty per cent of respondents were friends with their colleagues on social networking sites, 49 per cent maintained with at least one former partner, and 47 per cent with their parents.
In short, posting compromising photos of yourself online means they are likely to be seen by the very people you don't want to know what you got up to the previous night.
Drinkaware suggests a number of steps to avoid posting embarrassing pictures online, including making every third drink a soft drunk and eating food as part of the evening.
Almost half of 18 to 24-year-olds have also 'untagged' drunk photos of themselves from Facebook and Twitter that they did not want others to see, according to a survey.
But despite experiencing online embarrassment first-hand, it didn’t stop 41 per cent of those polled from uploading a photo of a friend's drunken antics.
Recipe for remorse: More than a third of 18 to 24-year-olds admit to feeling 'cyber shame' after posting embarrassing photos or posts online while drunk
Researchers for alcohol education charity Drinkaware interviewed 502 young people aged between 18 and 24 in England, Scotland and Wales.
Chris Sorek, the organisation's chief executive, said: 'There's nothing wrong with enjoying a few drinks on a night out.
'But the digital world we live in means that people who have been drinking to excess can have their actions come back to haunt them online.'
The most common reason people experience these feelings of remorse comes down to knowing just who could have seen the uninhibited images.
Sixty per cent of respondents were friends with their colleagues on social networking sites, 49 per cent maintained with at least one former partner, and 47 per cent with their parents.
In short, posting compromising photos of yourself online means they are likely to be seen by the very people you don't want to know what you got up to the previous night.
Drinkaware suggests a number of steps to avoid posting embarrassing pictures online, including making every third drink a soft drunk and eating food as part of the evening.
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