No one can accuse this company boss of failing to put himself in the corporate firing line.
Trent Kimball, chairman Texas Armoring Corporation car company has filmed himself being shot, at almost point blank range, in the head with an AK-47.
The only thing standing between Mr Kimball and the semi-automatic weapon's lethal rounds is a plate of his company's bullet resistant glass.
Risky business: The employee fires three AK-47 gunshots directly at Mr Kimball's head, with the glass standing in the way
In the line of fire: Mr Kimball sits behind his own firm's bulletproof glass as a colleague fires shots with an AK-47
Bulletproof: Mr Kimball remains completely unhurt behind the glass following the three gunshots
Wearing flip-flops, a casual pair of jeans and checked shirt, the American businessman doesn't waste time getting to the point.
He says: 'My name is Trent Kimball, President and CEO of Texas Armoring Corporation. Today I will redefine what it means to stand behind my product.'
A colleague then appears on screen toting a machine gun.
He tells the camera: 'This is my AK-47. Today I get to shoot my boss. Don't try this at home.'
It works! Mr Kimball's faith in his product is justified, as he remains unscathed from the gunfire
Don't try this at home: Mr Kimball stands proudly next to the glass after the successful ballistics test
Mr Kimball is never further than five metres from the gun's muzzle. Sure enough, the toughened glass blocks all three bullets.
An insider at the American armoured vehicle company said that Mr Kimball released the video after becoming tired of customers asking if his company's bullet-resistant glass actually worked.
Risk taking is in Mr Kimball's blood. According his company's website, his father was a US Government special agent who, while working in Latin America in the 1970s had first hand experience of terrorists and kidnappers.
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